Accepting credit cards is expensive. Let's look at the costs.
Here is a practical example.
Assuming we are running a film that requires a 65/35 split. You buy a ticket for $6.00 and want to pay for it using your Credit Card.
Out of your $6.00 ticket, $3.90 goes to the film company (they don't pay the Credit Card fees). Out of the $2.10 remaining, $0.35 is deducted for the Swipe Fee, $0.35 is deducted for the Transfer Fee, $0.20 is deducted for the Discount Rate (which is figured on the total ticket price). That leaves the theatre $1.20 to pay the help and operating expenses.
Let's look at one more example, which sounds ridiculous, but we've been asked to do this before.
A person wants to buy a $1.00 can of soda and use their card.
$1.00 minus the Swipe Fee ($0.35), minus the Transfer Fee ($0.35), minus the Discount Rate ($0.04) and the State Meals Tax, which is included in our price ($0.09). That leaves the theatre $0.17 to buy the soda and pay the help and operating expenses of the theatre.
A couple of other zingers that you may not know about accepting credit cards.
With our already low ticket and concession prices, we have no plans of accepting Credit Cards. Please use the Bank ATM across the street from the theatre.